![]() To further celebrate the confidence new DieHard hand tools empower, this Father’s Day, Advance identified and surprised two modern DIY dads during their first foray into DIY with their own personal hype man, Jake Fehling – the "DieHard Hype Man in a Van." With the help of Advance, Fehling charged into each DIY moment in a DieHard-branded van to encourage those selected and power future projects with a lifetime supply of DieHard hand tools. In honor of Father’s Day, shoppers can take $20 off the DieHard 152-piece 1/4", 3/8", 1/2" Drive Ratchet Socket Set, snagging the gift for an affordable $129.99 from May 26 to June 22. From bringing the legacy of more than 50 years of America’s most trusted DieHard batteries to a new category – tools, to just last week entering the electric vehicle conversation with the launch of the first-to-market 12-volt battery designed specifically for hybrid and electric vehicles – DieHard EV.Īdvance Auto Parts also began rolling out DieHard power tools, jacks and lifts online and in store late last year. Since acquiring the DieHard brand in 2019, Advance Auto Parts has continued to position the brand as driving the next generation of car care. DieHard tools were designed with new features, including an anti-slip design on all combination wrenches, ergonomic handles on all drivers and professional-quality, 90-tooth sealed head ratchets that will last a lifetime. Hitting shelves and online just in time for Father’s Day, new DieHard hand tools are lab tested to exceed all industry testing standards for strength and durability, with all hand tools coming with a lifetime warranty. "We wanted to develop tools that power their full potential – from the screwdriver that helped replace a taillight to learning why a ratchet is every auto DIYers best friend." "This generation builds their toolbox over time, on a project-by-project basis that creates memory after memory," said McDonell. The DieHard hand tools were specifically made to deliver the reliability and confidence these new, modern DIYers need. In fact, the auto care category is expected to grow by 4.7 percent between now and 2027 1. "That’s why DieHard hand tools are built with innovation in mind, along with the reliability and durability DieHard is known for."Ī new, younger generation of auto enthusiasts with different levels of DIY confidence, ambitions and passions has emerged alongside an increase in vehicle demand and retention. "We saw an opportunity to speak to the evolving, modern DIYer who’s looking to not only explore and build their DIY skills, but also their DIY confidence," said Jason McDonell, executive vice president of merchandising, marketing and eCommerce at Advance. The author is an independent contributor and at the time of publication had no position in the stocks mentioned.Ahead of Father’s Day, Advance Auto Parts and DieHard surprised dads across Charlotte, N.C., including Jowan Harrington and his daughter, by dishing out new sets of DieHard hand tools and other garage gear. ![]() ![]() ![]() Note that our analysis does not factor in the latest price sensitive company announcements. ![]() To help readers see pass the short term volatility of the financial market, we aim to bring you a long-term focused research analysis purely driven by fundamental data. If you are not interested in AAP anymore, you can use our free platform to see our list of stocks with Return on Equity over 20%. I recommend you do additional fundamental analysis by looking through our most recent infographic report on Advance Auto Parts to help you make a more informed investment decision. Since its high ROE is not likely driven by high debt, it might be a good time to top up on your current holdings if your fundamental research reaffirms this analysis.Īre you a potential investor? If you are considering investing in AAP, looking at ROE on its own is not enough to make a well-informed decision. NYSE:AAP Historical Debt Oct 5th 17 What this means for you:Īre you a shareholder? Even though AAP returned below the industry average, its ROE comes in excess of its cost of equity. ![]()
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